BAKER'S BLOG......Baked fresh daily (sometimes).
I am hoping to add content as often as my schedule permits. I plan to include new production news, tips, my legal right to rant as I have reached the age of 65, the good and bad of Columbia's advertising, and things I find interesting . Stay tuned.
4/14/2019 What a great organization. I'm glad to be involved with this cause.
4/10/2019 I am so happy to add The Boo Radley Foundation out of Fairfax, Virginia to my client list. The moment I first spoke with foundation president Ken Johnson, I knew that I had met a kindred soul. The foundation's slogan is, "Helping man and man's best friend". The foundation supports cancer research in canines which has a pass through effect on human cancer research. The foundation also helps individuals with canine cancer issues. Check out the newly designed website at: www.booradleyfoundation.org and be sure to like the Facebook page:
2-25-19 "The Handshake of Death" - Jack Smith, former Group President of the Leo Burnett Advertising Agency, Advertising Hall of Fame Member, and longtime Baker Digital collaborator, once expressed his opinion that the most overused image in television advertising is the handshake. "If your team is using a handshake to express trust, either you are surrounded by lazyness or a complete lack of creativity. I would say it would be time for a shakeup".
1-29-19 Using videos on your website to increase the knowledge of potential clients or customers is a must in effective digital marketing. It doesn't matter if you provide a service or sell a product. Your website provides a digital window into your company and is where first impressions are created about your business. No one in the Columbia area does this better than Missouri Heart Center (https://www.moheartcenter.com/videos/). Using several videos Baker Digital produced introduces prospective clients to the services and professionalism of Missouri Heart Center. Dr. Fernandez's video on Aneurysms has had over 72,000 hits on You Tube (.https://www.youtube.com/watch?v=LzbsBrgIJfk&t=25s).
Baker Digital can create for you with unsurpassed quality and show you how to cross platform for most effective use of your videos.
1-14-19 Have you got your new phone book ad ready? Of course not. That would be a total waste of money. The digital age demands that you advertise in a totally new way. If you are still using television and radio ads, they should focus on one thing, driving traffic to your website. Your website is the key to success and a successful website needs to be dynamic. A dynamic website needs interaction with the potential client or customer and studies have shown that the most important element is a well done video, not done on your phone, with poor lighting and terrible audio, but by a professional that has years of experience in creating an edit that is both visually and mentally stimulating. That would be us, Baker Digital, with over 30 years of high quality film and video production in television ads, corporate and non-profit work.
I1-10-19 After spending almost two years taking 4K footage of Columbia, MO and surrounding areas
Columbia - The Legacy Project (www.columbialegacyproject.com is in the script writing stage.
11-26-18 - I was showing some different projects at a client meeting and was ask about the different looks I get on my footage.One of the ways I manipulate the look is using LUTS. LUT stands for look up table and is basically a preset that many video artist sell or share. Here is a still taker from a DJI Mavic Pro with the original frame and then using a few different LUTS. Every clip I use in my productions are enhanced using LUTS, Magic Bullet Look Suite, or DaVinci Video creating a unique look and feel to my work.
11-8-2018 - First edit for Camp Hohn Scout Reservation.
11-19-2018 - It is a pleasure to add to our client list The Boo Radley Foundation out of Washington DC. The foundation funds cancer research for man and man's best friend.
5-30-2018 - A successful business needs traffic. Twenty years ago that meant a good location, maybe a spot at the mall or on a busy road. Since the inception of the web the word traffic has taken on a digital meaning. The importance of traffic to your website cannot be overstated and adding information on a regular basis is a must not only in having potential clients return to your site but is reflected on search engines which improves your ranking. A higher ranking means more visits. It's no longer, "location, location, location", but it is now, "content, content, content", and adding videos that highlight products, services, and customer satisfaction is a highly effective way to increase your digital footprint.
5-31-2018 - The price of video production gear has changed dramatically over the last thirty years. Television news reporters shot on film before 1971 . It was hard to make a deadline when the footage had to be developed and most 16mm film camera used 1200 feet loads, which translate to about 12 minutes of footage at 24 frames per second. If you needed synced sound with the footage that was another process as most film cameras did not have sound recording. The first big change was the invention of Sony's U-Matic released in 1971 which is known as 3/4 inch. This format used a 3/4 inch tape housed in a cassette. It revolutionized news coverage as it recorded sound and was air ready. Many local commercials were also shot on 3/4 inch which in no way compared to the quality of film. In 1982 Sony released BetaCam and in 1986 BetaCam SP. This was a big improvement in quality but still very far from film. Don't get BetaCam confused with the consumer format Betamax, different animal except for cassette size. Before I started shooting film with a 16 mm Arriflex ( bought it used for $22,000). I shot on BetacamSP. I had a prosumer Sony deck but bought the much higher quality PVW series.
In the late 80's this deck cost about $16,000! My Betacam Sp cameras (I had two) were over $20,000 each. Can you imagine that? With $5,000 dollars today you could start your own production company and that's why there are over 25 area companies claiming to be video producers. It doesn't mean they are good. It doesn't mean they are bad, but the odds are good that most of these companies won't be around for the long haul. If you have money to invest, I suggest a Mexican restaurant. I know we don't have an over saturation of those in Columbia!
6-4-2018 - My wife, grandson, and myself spent Sunday afternoon at "Art in the Park". As I am always looking for footage for "Columbia - The Legacy Project" (www.columbialegacyproject.com) I brought along a small Panasonic Lumix 4K camera on a 3 axis gimbal. Gimbals come in all price ranges and can accommodate very small cameras like the Go Pro to larger DSLR cameras. There are also rigs for full size professional production cameras. I am including this link (https://www.facebook.com/columbialegacyproject/videos/1702337589847361/) to show how a gimbal can make edits much more pleasing to the eye than shaky hand held footage. The gimbal has allowed the videographer to get away from the tripod which holds the camera steady but limits mobility. Even videos shot of family events can benefit greatly from the use of a gimbal and with a little searching you can find some great prices to increase the quality of home videos.
6-15-2018 - I had a great meeting yesterday with Erica Pefferman , President of the Columbia Marketing Group. The magazines they publish are first class and the images used by their advertisers are beautifully shot and lit. My thought I shared with Erica was that it was sad that no such love is shown for most locally produced television commercials or productions for web usage. Scenes can take a lot of time to light properly but with the right lighting kits a good videographer can beautifully light a individual in a short time but few seem to have the desire to learn the craft or invest in the kits. Having great cameras is certainly necessary but I see very little effort in lighting people or scenes locally. I learned a long time ago when I was shooting on film that about 40% percent of image quality comes from the lighting and with the new 4K cameras bad lighting sticks out like a sore thumb.
6-18-2018 - Bob Dylan said it best many years ago, "The times they are a'changing." Nowhere is this more true than advertising in today's market. It wasn't that many years ago that a client spent a lot of money to have their advertisement in the phone book. When was the last time you picked up a phone book for any reason? It is no longer the fastest and most productive way to glean information. For the advertiser, digital marketing has several advantages over traditional marketing (like television, radio, newspapers, magazines, billboards, and my choice as the least effective way of advertising, direct mailers).
Here is a list of 10 advantages using digital marketing:
1. low cost
2. high return on investment
3. easy to measure
4. easy to adjust
5. brand development
6. easy to share
7. precise targeting
9. (or) segmentation
10. greater engagement
Once your business embraces these changes and adjusts advertising spending priorities, profits will rise, advertising dollars will be spent more effectively, and the business will have a better understanding of their overall marketing strategy.
6-19-2018 - Tomorrow I will be reliving an important part of my youth as I will be heading to Camp Hohn, the Boy Scout Camp of the Great Rivers Council. I will be returning to the camp several times as I will be producing 7 different edits for the camp for both Boy and Cub Scouts. I am shooting a lot of footage of the camp and all that it has to offer for those in the scouting program. As an Eagle Scout from Kansas City, I spent every summer at the H. Roe Bartle Camp in Osceola, MO and I am looking forward to being at Camp Hohn. I hear it is a fantastic camp and I hope my footage will capture the excitement and opportunities that the camp provides. I will be posting some footage of the camp.
6-26-2018 - I am getting ready for my third trip to the Boy Scout Reservation in Laurie, MO and as I began repacking I was struck by the gear I mostly relied upon. Because I was in a "run and gun" situation I had to be ready at a moments notice to record. Instead of using the Blackmagic Ursa or Ursa Mini I had set up my Panasonic Lumix 100 on a three axis gimbel. The gimbel keeps the camera steady and shots with smooth movement and becomes the norm instead of jerking video shot from a shoulder mounted camera. The small waterproof Go Pro was another tool that came in very handy as I was able to record above and below the waterline during scuba training. It doesn't even have to go in a special casing and the footage is fantastic. The DJI Mavic drone was also a great tool for video acquisition. Too many shooters consider the drone only useful from high altitudes. The drone comes in handy at shooting moving shots at heights as low a ten feet such as a building or moving vehicle. With all this being said they is still no substitute for good audio recording and proper use of lighting and I always use the Ursas for interviews.
7-3-2018 - I will be returning to the Boy Scout Reservation in Laurie, MO at least three more times to acquire all the great activities that these happy campers get to participate in. Here's some footage from my third trip.